Professional Speaker Training 101
How to Get Started and Get Bookings!
Date & Time:
Tuesday, October 21, 2008 - 6:30pm - 9:30pm
Courtyard by Marriott
1236 Executive Park Drive
Atlanta, GA 30329
Past workshops have filled quickly. Early registration is encouraged.
Please Note:
Participation in this workshop is in no way intended as a 'requirement' or a 'step' toward representation by Agency. The Agency does NOT acquire speakers through workshops.
Testimonials . . .
"Thank you so much for your Speaker Training 101. This class was amazing! Your delivery was fabulous and your content was much more than I had imagined. I am glad that I took your class so that I know how to proceed with what I feel God has called me to do. I could not have gone any further without your class. I would recommend it to anyone who has been speaking for awhile to get fresh ideas, or is new so that they can learn everything they need to know to begin their speaking career!"
Murray Park-Reese
"I just wanted to express my thanks and appreciation for today's workshop. By the way, over the last year as Pat and I have promoted Painted Parables, people all over Gwinnett County have pointed us in your direction for advice and counsel. After today, I certainly understand why. Thank you again for the wonderful workshop. What a blessing."
Donna Lott
A year later Donna wrote . . .
"Stacy, you may remember me. I attended your PST 101 workshop last year. I wanted to thank you for the information you supplied in your seminar. Since then, I have implemented much or what you taught and have enjoyed speaking regularly. Thanks to you, I have asked that each message be recorded and I have sample CDs now. In addition, I've developed a business card, promotional flyer, and a web site with audio clips. Thank you, Stacy, for putting valuable information at my fingertips and for reminding me that communication is really about developing relationships. Please add me to your email list. I want to know when you offer another workshop."
"I want to thank you for a very informative meeting today. I learned about things that I did not realize were important (like a demo). You also gave me information that I had asked others about but never received answers. Now I know the correct way to proceed. I am now equipped to reach out with a clear sense of direction. Also, after going through the materials that you gave us today, many of my other questions have been answered. I enjoyed the training and will gladly attend other training given by your agency. ... I'm sure that God directed me to the training today. God bless you."
Teresita Glasgow
"What a delight it was to have three hours with you on Saturday morning. ... The information you shared was clear, practical, and honest. I use honest because you were very honest in setting forth the challenges of the speaking world - this is no magic elixir to fame and fortune. ... Participants certainly leave your event knowing the basics of what they must do to present themselves professionally as a speaker. The fact that you wrap it all around your winsome smile and engaging humor ... adds to the warmth and sincerity of the information shared."
Tim Morrison
"Just wanted to let you know that I found your speaker workshop very informative. Just the answers I needed to the questions I had. ... I wish you much success. I was delighted to feel that I got my money's worth."
Valee Smith
"Just wanted to write and thank you for the information you gave to all of us Saturday at the speakers workshop. It was a great success and full of useful advice. You answered many questions that I have had for some time. I believe the three hours I spent with you will save me many weeks of research time. Thanks so much!"
Debbie Rawls
"Really enjoyed the Speaker Training ... you presented a lot of "meaty" material in a short time - I was glad I came. ... Thanks again for a good class."
Marion Ivey
"I enjoyed your workshop and I found it helpful. I now feel a little less intimidated about calling churches to set up speaking engagements. I appreciate what you said - that it's not about selling myself - it's about building relationships with people. That's how I feel about marketing and networking my writing and it was nice to be reminded that the same principle applies to speaking too. ... Thanks again for all the great information."
LeAnne Martin
"I had a great time at the meeting. The information was great! It was 'stuff' I can use as a speaker or an event planner. I appreciate your push on sincerity and building relationships. You have always been very helpful, and I can never tell you how much I appreciate your help. May God continue to bless you, your family, and your ministry."
Lynda Gooden
"Your seminar was VERY helpful. Even though I have been speaking for a while, your information was just what I needed as there were some gray areas that are now clear. You presented a vast amount of material in an interesting, engaging manner which held my attention the entire time. Thank you so very much."
Carole Graham
"The workshop was great last night. The best thing that I learned was that a demo could be a CD. For some reason, I thought that it HAD to be a DVD. I could have had a CD a year ago. WOW ... you were terrific. Again, thanks for sharing."
Brenda Neal
"Your training was very timely for me. I had a TV interview yesterday to discuss my new book (When Life Gives You Lemons, Open a Lemonade Stand) and I used the information you shared with us! I also have several friends who wanted to attend but were unable. I will continue to share information about your services with them and others who are intrested in using their gifts to further the kingdom of God. Thank you!"
Elizabeth Wilson
"It was sooooo apparent to me and I pray to all the others there that God is your agent! Thank you for inviting me and sharing the wellspring the Lord has put in you! His light surely did shine through you last Tuesday!"
Jill Ijebuonwu
"This was an excellent seminar that was well worth the time and money. Stacy Robinson presented very helpful materials and offered many resources. This was not a sales pitch - instead it is essential training."
Jerra Dooley
Professional Speaker Training 101 is an intensive, practical, how-to workshop is for those who aspire to become professional speakers and for established speakers who want to take their business to a new level. It is for those who want to speak part-time, as well as for the speaker who desires to make this a full-time profession.
The valuable information shared by The Robinson Agency founder Stacy Robinson comes from her years of experience as a professional speaker and, most importantly, is strongly based on her daily communication with event planners all across the United States - from corporate event planners to women's ministry directors to youth pastors and many others.
Stacy's business is to know what event planners are looking for ... what they like, what turns them off, and, sometimes, things about a speaker's marketing materials or about the speaker themselves that the event planner does not even realize are affecting their choice yet carry a tremendous amount of weight in selecting a speaker.
Workshop Topics Include . . .
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Promotional Materials |
What do I need to get started?
What is a demo and why is it important?
Do I need an expensive website?
Should I invest in a professionally produced brochure?
What are event planners looking for in my promo materials?
How can my everyday emails help promote my speaking ministry?
What is the #1 promotional piece I need to get started?
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Marketing |
How do I market myself as a speaker?
Should I create my own website?
What are the most important elements of a speaker website?
What about internet marketing?
Should I depend on an agency to do my marketing?
How should I initially approach an agency?
Should I agree to exclusive representation with an agency?
Will I have to clear my calendar to start booking so I can travel every week?
What are some creative and inexpensive marketing techniques?
What is the question I should always ask when calling an event planner?
How can I stay in touch with an event planner without 'bugging' them?
What is the #1 marketing mistake made by speakers?
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Know Your Audience |
Who is my target audience?
Where do I find them?
How can I make myself most appealing to them?
How should I approach them?
Should I focus on trying to book at 'mega-churches'?
What should I know about a church before contacting them?
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The 'Business Side' of Speaking |
What should I charge?
What is a fee that's fair to me and to the event planner?
What does 'plus expenses' mean?
What is the best way to broach the subject of fees when speaking with event planners?
How should I respond if an event planner asks "what is the least amount of money you would speak for?" (and, believe it or not, this question is not uncommon!)
How does agency representation affect my fees?
Should I use a contract?
What if the event is canceled after I've been booked?
What is 'back of room' sales?
What does it mean to 'advance the date'?
Besides a contract, what other paperwork do I need?
After the speaking engagement - what do I do then?
What is an 'add-on date'?
What are some of the tax benefits of being a professional speaker?
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Plus . . . |
How do I decide what my topics will be?
Should I offer more than one topic?
How long should I speak?
Is it OK to speak with notes?
Should I have a power point presentation with my talk?
Should I take questions from the audience after I speak?
If I don't have a book or tapes yet, do I need a product table?
How important are media interviews?
How can I maximize the impact of a media interview?
What do event planners love about speakers?
What do speakers do that turns event planners off?
My family is my #1 priority - is speaking a family-friendly profession?
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Stacy Robinson
The Robinson Agency |
If you are interested in Stacy Robinson presenting
Professional Speaker Training 101
or other topics to your group or sponsoring
a public workshop in your area, please
contact Stacy at 1.800.782.2995. |
